Andy Hnilo, CEO Alitura Naturals
It all started when...
When I woke up in a hospital bed on the night of March 20th, 2011, my desperation became my inspiration to create Alitura. I had been struck by a series of large vehicles while crossing a busy street. I had a collapsed lung, seven broken ribs and a severe compound fracture of my jaw, which was broken in five places. As someone who has always made a living based upon my appearance (modeling) and execution of demanding physical tasks (professional baseball), the outcome of this incident had far-reaching implications. I recognized that I had the power to choose as we all do when faced with stressful events and was determined to bounce back even stronger. I was inspired and told myself that what I put in will be what I get out and I knew I had to take the ordinary and make it extraordinary.
By approaching my problem from a nutritional perspective, I rebuilt myself and was back on a runway in a mere 7 weeks. I attacked my injuries both from the inside and outside. The most critical tool for healing my exterior was a hand-crafted blend of unique, specialized ingredients from around the world that I formulated myself. Thus, the Alitura Clay Mask was born.
Our skin is our largest organ and protects what lies within our bodies. The skin responds best to ingredients that come directly from the earth, rather than synthetic formulations or chemicals. Our mission at Alitura is to provide the highest quality products we can, and for that reason, we are anti-laboratory, anti-GMO and anti-chemicals.
I am so proud and excited to share this product with you. I created Alitura to solve my own problem and I am confident that our powerful and proven products will change yours. “Alitura” is Latin for “feeding and nourishing.” Every component of the Clay Mask is organic and pure – many are imported from far reaches of the globe. They all have time-honored uses and applications in many cultures. When brought together in Alitura’s proprietary formula, the mask provides the exclamation point on a clean, conscientious lifestyle – your skin will glow and it will radiate health.